Production Brief — Sunny Side Up

Company Name

Email

Phone number

Name of the project?

Easily identify the project within the organization.

What kind of content do you need?

Why do you need this content?

An essential part of the process is knowing the objectives of the project from the very beginning, as well as what it wants to achieve. Tell us in a few words about your needs!

Target audience

The discovery of the project's strengths is made by its audience and target audience / What type of audience is the project aimed at?

What action would you like the viewer to take?

Do you have a Call to action?

How close is the viewer to taking the action you want?

For example: He does not know the brand, but he is a potential customer / He has bought from us in the past / etc.

Distribution channels

Where will the project be distributed? (Offline / Online, Facebook, Instagram, Youtube, Linkedin etc.)

What resources can you provide us?

Resources are needed to accomplish project tasks. For example: actors, locations, branding manual, logo or anything else needed to complete the project.

Do you have references of materials that you like and are in the style of the content you want?

It doesn't have to be from the same industry. It is important to identify elements such as the appearance of the image, the emotions transmitted or even the music.

Deadline?

What would be the budget range you would like to fit into?

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